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1

Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters

Martin Spann, Bernd Skiera

Journal:

Journal of Forecasting

Année:

2009

Langue:

english

Fichier:

PDF, 140 KB

english, 2009

2

Seeding Strategies for Viral Marketing: An Empirical Comparison

Hinz, Oliver, Skiera, Bernd, Barrot, Christian, Becker, Jan U

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 233 KB

english, 2011

3

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

Schulze, Christian, Skiera, Bernd, Wiesel, Thorsten

Journal:

Journal of Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 470 KB

english, 2012

4

Referral Programs and Customer Value

Schmitt, Philipp, Skiera, Bernd, Van den Bulte, Christophe

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 529 KB

english, 2011

5

The Impact of New Media on Customer Relationships

Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., Skiera, B.

Journal:

Journal of Service Research

Année:

2010

Langue:

english

Fichier:

PDF, 314 KB

english, 2010

6

Dashboards as a Service: Why, What, How, and What Research Is Needed?

Pauwels, K., Ambler, T., Clark, B. H., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., Wiesel, T.

Journal:

Journal of Service Research

Année:

2009

Langue:

english

Fichier:

PDF, 812 KB

english, 2009

7

Not All Fun and Games: Viral Marketing for Utilitarian Products

Schulze, Christian, Schöler, Lisa, Skiera, Bernd

Journal:

Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 436 KB

english, 2014

8

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Malthouse, Edward C., Haenlein, Michael, Skiera, Bernd, Wege, Egbert, Zhang, Michael

Journal:

Journal of Interactive Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 410 KB

english, 2013

9

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

Bayer, Emanuel, Srinivasan, Shuba, Riedl, Edward J., Skiera, Bernd

Journal:

International Journal of Research in Marketing

Année:

2020

Fichier:

PDF, 557 KB

2020

10

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera

Journal:

Journal of Interactive Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 975 KB

english, 2012

11

Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades?

Skiera, Bernd, Hinz, Oliver, Spann, Martin

Journal:

Schmalenbach Business Review

Année:

2015

Langue:

english

Fichier:

PDF, 301 KB

english, 2015

12

Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data

Thorsten Wiesel, Bernd Skiera, Julian Villanueva

Journal:

Journal of Interactive Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 145 KB

english, 2011

13

Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation

Skiera, Bernd, Bermes, Manuel, Horn, Lutz

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 212 KB

english, 2011

14

Measuring Consumers' Willingness to Pay at the Point of Purchase

Klaus Wertenbroch and Bernd Skiera

Journal:

Journal of Marketing Research

Année:

2002

Langue:

english

Fichier:

PDF, 2.72 MB

english, 2002

15

Customer Equity: An Integral Part of Financial Reporting

Wiesel, Thorsten, Skiera, Bernd, Villanueva, Julián

Journal:

Journal of Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 717 KB

english, 2008

16

Data‐driven services marketing in a connected world

Aksoy, Lerzan, Kumar, V., Chattaraman, Veena, Neghina, Carmen, Skiera, Bernd, Aksoy, Lerzan, Buoye, Alexander, Henseler, Joerg

Journal:

Journal of Service Management

Année:

2013

Langue:

english

Fichier:

PDF, 160 KB

english, 2013

17

COSTA: Contribution Optimizing Sales Territory Alignment

Skiera, Bernd, Albers, Sönke

Journal:

Marketing Science

Année:

1998

Langue:

english

Fichier:

PDF, 242 KB

english, 1998

18

Customer Equity: An Integral Part of Financial Reporting

Thorsten Wiesel, Bernd Skiera and Julián Villanueva

Journal:

Journal of Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 2.89 MB

english, 2008

19

Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data

Ringel, Daniel M., Skiera, Bernd

Journal:

Marketing Science

Année:

2016

Langue:

english

Fichier:

PDF, 728 KB

english, 2016

20

Using discrete choice experiments to estimate willingness-to-pay intervals

Christian Schlereth, Christine Eckert and Bernd Skiera

Journal:

Marketing Letters

Année:

2012

Langue:

english

Fichier:

PDF, 1.30 MB

english, 2012

21

Prediction Markets Volume c || Applications of Prediction Markets

Luckner, Stefan, Schröder, Jan, Slamka, Christian, Franke, Markus, Geyer-Schulz, Andreas, Skiera, Bernd, Spann, Martin, Weinhardt, Christof

Année:

2012

Langue:

english

Fichier:

PDF, 1.44 MB

english, 2012

22

Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection

Sonja Gensler, Peter Leeflang, Bernd Skiera

Journal:

International Journal of Research in Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 338 KB

english, 2012

23

Measuring Consumers’ Willingness to Pay at the Point of Purchase

Wertenbroch, Klaus, Skiera, Bernd

Journal:

Journal of Marketing Research

Année:

2002

Langue:

english

Fichier:

PDF, 138 KB

english, 2002

24

Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases

Anja Lambrecht and Bernd Skiera

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 1.76 MB

english, 2006

25

COSTA: Contribution Optimizing Sales Territory Alignment

Bernd Skiera and Sönke Albers

Journal:

Marketing Science

Année:

1998

Langue:

english

Fichier:

PDF, 1.25 MB

english, 1998

26

Consumer Protection on Kickstarter

Blaseg, Daniel, Schulze, Christian, Skiera, Bernd

Journal:

Marketing Science

Année:

2020

Langue:

english

Fichier:

PDF, 1.30 MB

english, 2020

27

Estimating Network Effects in Two-Sided Markets

Hinz, Oliver, Otter, Thomas, Skiera, Bernd

Journal:

Journal of Management Information Systems

Année:

2020

Fichier:

PDF, 2.21 MB

2020

28

Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

Martin Spann, Bernd Skiera, Björn Schäfers

Journal:

Journal of Interactive Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 193 KB

english, 2004

29

Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets

Arina Soukhoroukova, Martin Spann, Bernd Skiera

Journal:

Journal of Product Innovation Management

Année:

2012

Langue:

english

Fichier:

PDF, 197 KB

english, 2012

30

Evaluating channel performance in multi-channel environments

Sonja Gensler, Marnik G. Dekimpe, Bernd Skiera

Journal:

Journal of Retailing and Consumer Services

Année:

2007

Langue:

english

Fichier:

PDF, 153 KB

english, 2007

31

Etude du lien entre I'intention de recommander une entreprise et la valeur a vie de ses clients

Schmitt, P., Meyer, S., Skiera, B.

Journal:

Recherche et Applications en Marketing

Année:

2012

Langue:

french

Fichier:

PDF, 358 KB

french, 2012

32

Practice Prize Paper —PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Skiera, Bernd, Abou Nabout, Nadia

Journal:

Marketing Science

Année:

2013

Langue:

english

Fichier:

PDF, 217 KB

english, 2013

33

Advance payment systems: Paying too much today and being satisfied tomorrow

Schulz, Fabian, Schlereth, Christian, Mazar, Nina, Skiera, Bernd

Journal:

International Journal of Research in Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 354 KB

english, 2015

34

Internet-Based Virtual Stock Markets for Business Forecasting

Spann, Martin, Skiera, Bernd

Journal:

Management Science

Année:

2003

Langue:

english

Fichier:

PDF, 222 KB

english, 2003

35

Alkaloids and Isoprenoids Modification by Copper(I)-Catalyzed Huisgen 1,3-Dipolar Cycloaddition (Click Chemistry): Toward New Functions and Molecular Architectures

Kacprzak, Karol, Skiera, Iwona, Piasecka, Monika, Paryzek, Zdzisław

Journal:

Chemical Reviews

Année:

2016

Langue:

english

Fichier:

PDF, 15.07 MB

english, 2016

36

Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs

Anja Lambrecht, Katja Seim and Bernd Skiera

Journal:

Marketing Science

Année:

2007

Langue:

english

Fichier:

PDF, 2.66 MB

english, 2007

37

Enhancing Sales Force Productivity || Prioritizing Sales Force Decision Areas for Productivity Improvements Using a Core Sales Response Function

Bernd Skiera and Sönke Albers

Journal:

Journal of Personal Selling and Sales Management

Année:

2008

Langue:

english

Fichier:

PDF, 1.27 MB

english, 2008

38

Using discrete choice experiments to estimate willingness-to-pay intervals

Christian Schlereth, Christine Eckert, Bernd Skiera

Journal:

Marketing Letters

Année:

2012

Langue:

english

Fichier:

PDF, 510 KB

english, 2012

39

Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers

Slamka, Christian, Skiera, Bernd, Spann, Martin

Journal:

IEEE Transactions on Engineering Management

Année:

2013

Langue:

english

Fichier:

PDF, 900 KB

english, 2013

40

Prioritizing Sales Force Decision Areas For Productivity Improvements Using A Core Sales Response Function

Skiera, Bernd, Albers, Sönke

Journal:

Journal of Personal Selling and Sales Management

Année:

2008

Langue:

english

Fichier:

PDF, 310 KB

english, 2008

41

Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe

Schöler, Lisa, Skiera, Bernd, Tellis, Gerard J.

Journal:

Journal of Product Innovation Management

Année:

2014

Langue:

english

Fichier:

PDF, 156 KB

english, 2014

42

Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response

Schlereth, Christian, Skiera, Bernd

Journal:

Management Science

Année:

2016

Langue:

english

Fichier:

PDF, 609 KB

english, 2016

43

Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases

Lambrecht, Anja, Skiera, Bernd

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 81 KB

english, 2006

44

What should be the dependent variable in marketing-related event studies?

Skiera, Bernd, Bayer, Emanuel, Schöler, Lisa

Journal:

International Journal of Research in Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 877 KB

english, 2017

45

Data Analysis Trumps Specialist Advice: How Direct Banks Function

Journal:

GfK Marketing Intelligence Review

Année:

2016

Langue:

english

Fichier:

PDF, 310 KB

english, 2016

46

How Customer Referral Programs Turn Social Capital into Economic Capital

Van den Bulte, Christophe, Bayer, Emanuel, Skiera, Bernd, Schmitt, Philipp

Journal:

Journal of Marketing Research

Année:

2017

Langue:

english

Fichier:

PDF, 1.10 MB

english, 2017

47

Data, Data and Even More Data: Harvesting Insights From the Data Jungle

Journal:

GfK Marketing Intelligence Review

Année:

2016

Langue:

english

Fichier:

PDF, 1.13 MB

english, 2016

48

Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms

Spann, Martin, Zeithammer, Robert, Bertini, Marco, Haruvy, Ernan, Jap, Sandy D., Koenigsberg, Oded, Mak, Vincent, Popkowski Leszczyc, Peter, Skiera, Bernd, Thomas, Manoj

Journal:

Customer Needs and Solutions

Année:

2017

Langue:

english

Fichier:

PDF, 648 KB

english, 2017

49

Why do Consumers prefer Static instead of Dynamic Pricing Plans? An Empirical Study for a better Understanding of the Low Preferences for Time-Variant Pricing Plans

Schlereth, Christian, Skiera, Bernd, Schulz, Fabian

Journal:

European Journal of Operational Research

Année:

2018

Langue:

english

Fichier:

PDF, 1.39 MB

english, 2018

50

Data analytics in a privacy-concerned world

Wieringa, Jaap, Kannan, P.K., Ma, Xiao, Reutterer, Thomas, Risselada, Hans, Skiera, Bernd

Journal:

Journal of Business Research

Année:

2019

Langue:

english

Fichier:

PDF, 738 KB

english, 2019